A new nationwide workplace movement challenge is inviting organisations across the UK to get their people moving for just 20 minutes a day.

The challenge, called 20/20 – 20 Minutes for 20 Days, has been launched in partnership with ukactive ahead of National Fitness Day on 16 September 2026, the UK’s largest annual celebration of physical activity.

The campaign arrives amid growing national focus on workplace health. Around 2.8 million working-age people in the UK are now out of work due to long-term illness; the single biggest driver of economic inactivity (Office for National Statistics). The Government’s Get Britain Working agenda has placed the role of employers in building healthier, more inclusive workplaces at the centre of efforts to turn that around. 20/20 is designed to help employers play their part, making everyday movement a simple and inclusive habit across their teams.

20/20 is built to be achievable for everyone, rather than the preserve of the already-fit. Companies of all sizes can sign their teams up for FREE, with the challenge framed around small, manageable movement under the banner #Try20. Taking part is straightforward: teams register, commit to moving for 20 minutes a day across 20 days, and track their progress together. There is no equipment, cost or minimum fitness level required. The emphasis is on consistency and momentum rather than intensity.

“Most workplace wellbeing schemes ask too much of people and end up reaching those who least need them,” said Tony Eames, Founder of Total Active Hub. “20/20 flips that. Twenty minutes a day for twenty days is something almost anyone can say yes to. With so much national focus on keeping people well enough to stay in work, employers have a real role to play in prevention and this gives any organisation a simple, inclusive place to start.”

Cameron Saunders, CEO of ukactive, said: “National Fitness Day is about showing the nation that physical activity is for everyone, regardless of age, background or experience.

“We know that workplaces can sometimes be sedentary environments, so asking employees to move for just 20 minutes a day is a simple, inclusive and achievable way to get people moving more.

“I’m delighted that people all over the country will be supported to join in the fun, thanks to Total Active Hub.”

Organisations interested in joining the challenge can register free of charge at www.totalactivehub.com/national-fitness-day.

About 20/20

20/20 – 20 Minutes for 20 Days is a free workplace movement challenge delivered in partnership with ukactive. The initiative encourages employees to move for 20 minutes each day over a 20-day period, helping organisations create healthier, more connected and more active workplaces in the lead-up to National Fitness Day.

About Total Active Hub

Total Active Hub is a workplace movement platform that helps organisations build healthier, more engaged communities through inclusive physical activity programmes, challenges and wellbeing initiatives.

About National Fitness Day

Coordinated by ukactive and delivered by its members, National Fitness Day celebrates the role of physical activity in supporting our physical and mental health.

Each year, an average of 10 million people take part in free activities offered by fitness, leisure and sport facilities across the UK as part of the campaign.

The theme of this year’s National Fitness Day is ‘Powered by you!’, highlighting that everyone can play their part in getting the nation moving more, from individuals and communities to businesses, schools and hospitals.

To find out more, click here.

About ukactive

ukactive is the UK’s trade body for the physical activity sector, bringing together more than 3,000 member organisations and partners in our shared ambition to get More People, More Active, More Often. From gyms, leisure centres, studios, sports bodies and other activity providers, to major health bodies, consumer brands, tech firms and equipment manufacturers, our community collaborates across the private, public and third sectors. ukactive facilitates high-impact partnerships, conceives and drives breakthrough campaigns, conducts critical research and lobbies the Government to recognise the power of the physical activity sector to address today’s biggest issues – including reducing the burden on the NHS and social care, improving workforce health to grow the economy, revitalising our high streets, reducing crime, and tackling loneliness. For more information, contact the ukactive press office at press@ukactive.org.uk or call 020 8153 4581.